The national symbol of the Netherlands is the tulip, and yet most Dutch people don’t know a thing about them. Almost 400 years after tulips were first imported from Asia Minor, the Netherlands has grown into the center of the worldwide tulip industry, bringing in billions of dollars annually. And now, the tulip mania of the Dutch Golden Age is back. Thanks to a Dutch version of gold fever, the tulip world is turning at breakneck speed. At flower shows, an excited atmosphere reigns supreme, as the demand for new breeds of tulips is much larger than the supply. For some bulbs, buyers pay ridiculously high prices and take enormous financial risks for the sake of profit.
In <>, we follow some families of tulip growers whose lives are completely overrun by their passion for the tulip. "We think about tulips 24 hours a day." Despite the economic upheaval that is turning the tulip world upside down, the growth and development of the tulip continues to follow the rhythm of the seasons.