Yorinde Segal begins new role as IDFA’s New Media Industry Manager

    After 11 years at the helm of IDFA Forum, we are delighted to announce Yorinde Segal’s new role as New Media Industry Manager. The new position, located within IDFA's expanding new media department, will work closely with the international ecosystem of new media artists and funders vis-à-vis professional activities such as IDFA DocLab Forum and the IDFA DocLab Research and Development Program.

    A beloved member of the IDFA team, Yorinde’s contributions to the organization and festival began in 2007 when she held the volunteer position of Location Manager at Amsterdam’s Compagnietheater. The first year to see IDFA Forum and IDFAcademy take place at this now-familiar festival location, Yorinde returned to IDFA the following two years as Forum Producer. In 2010, she was appointed Forum Manager, a position she held for the next 11 years.

    In her time at the Forum, Yorinde has played a leading role in shaping the co-production and co-financing market into what it is today amidst an evolving industry landscape. In addition to helping hundreds of documentary films find funding and co-production partners, some of Yorinde’s achievements include guiding the market toward a tailor-made approach that continues to put filmmakers’ needs at the forefront.

    Over the past 11 years, Yorinde has dedicatedly researched new funders and brought them on board to the yearly Forum event, resulting in a wide scope of decision makers that includes financiers, commissioning editors, sales agents, distributors, digital platforms, funds, and other industry stakeholders. She has also helped introduce innovative new formats to the market that cater to different types of documentary projects, such as the Rough Cut presentation category and the Industry Day for Children’s Documentaries.

    Among these milestones is the evolution of the DocLab Forum into a fully-fledged new media market. Building on the increasing relevance of immersive and interactive documentaries at the Forum, Yorinde has played a leading role in developing this fast-growing stream within the market and the documentary industry more broadly. In 2019, she took major steps in launching the new, complete cross-media market IDFA DocLab Forum, a multi-day event where presented projects can find their way to partnerships, receive in-depth feedback, and explore new ways to move forward.

    In her new role as New Media Industry Manager, Yorinde will continue to professionally grow the DocLab Forum in line with the progressing needs of artists and funders. Additionally, she will work on the IDFA DocLab R&D Program in collaboration with MIT’s Open Documentary Lab, a new research framework that offers creators the opportunity to further develop their projects and exhibit them to an international audience.

    The year-round IDFA DocLab team consists of Caspar Sonnen (Head of New Media│IDFA DocLab), Wotienke Vermeer (Program Manager), Yorinde Segal (Industry Manager), Annabel Troost (Researcher & Editor), and Carlotta Luppi (New Media Producer).

    Photo by Jenni Tuovinen.


    IDFA DocLab R&D Program

    • Just like a decade ago, when the internet began to converge with traditional media, the future of interactive and immersive media is once again unknown and being shaped by pioneers working in very different disciplines. That is why IDFA DocLab has opened up its platform and launched a five-year R&D program in collaboration with the Massachusetts Institute of Technology (MIT Open Documentary Lab).

    IDFA DocLab Forum

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