SVOD Market Gaining Pace Says Bernfeld

Digital rights market guru Wendy Bernfeld told filmmakers and producers they need to start looking beyond the big players of Netflix and Amazon when trying to secure SVOD deals for their work at an IDFA industry session on the digital rights market and VR this week.

"VOD is the Holy Grail. It's what everyone is searching for right now but there’s a tendency to focus on the big five: Netflix, Amazon, iTunes, Xbox, PlayStation, Hulu,” she explained.

“Ironically, it’s a different time for Netflix and Amazon. They're less focused on individual indie films and docs and they are more into original production just when the industry starts to embrace them.”

Bernfeld said doc producers and sales agents needed instead to take into account the growing numbers of local players who were now giving the US SVOD giants a run for their money.

“Maxdome in Germany now competes head on against Amazon or Netflix. It doesn’t have a global reach but in Germany it’s big.”