Sunday, November 22 – IDFAcademy Day 4
Coffee and croissants
09:30-10:00 | Compagnietheater – Foyer
Until recently, Distribution and Impact were pretty much separate issues – and they came in that order. You made a film, you sold it to a distributor or a broadcaster and then separately you organised some impact work. There were two separate questions: Distribution asked ‘How can we sell the film to as many people as possible, making as much money as possible?’. Impact asked ‘How can we get the film to the people who really need to see it, so that we can make the most impact?’ The answers often led to two separate spheres of activity, usually by separate teams, which was inefficient and sometimes would lead to outright conflict.
With the advent of the web, the overturning of traditional distribution windows, with more sophisticated approaches to impact strategy, there is the chance to do it all. Moderators Beadie Finzi (BRITDOC) and Rebecca Lichtenfeld (Bertha Foundation) describe this exciting new landscape. Featuring Impact case study from award winning documentary film: Eszter Hadjú on her outreach work in Hungary with her film Judgment in Hungary
and Anita Khanna speaking about the campaign work in South Africa around the film Miners Shot Down
. And featuring a live brainstorm on a new film project as we map out a potential impact strategy and identify possible partners.
10:00-12:00 | Compagnietheater – Grote Zaal
How can you make sure that you do not miss out on an opportunity to sell all the rights to your film? Sales and festival experts Salma Abdalla (Autlook Filmsales) and Robin Smith (Kinosmith Inc.) discuss this and how do you develop and use a successful festival strategy to launch the commercial life of your film. Moderated by Andrea Prenghyová (DOK.Incubator)
13:00-15:00 | Compagnietheater – Grote Zaal
Taught by critically-acclaimed filmmaker and author Jon Reiss (Hybrid Cinema), this session gives you the knowledge and tools you need to create a distribution and marketing path for your films. Jon Reiss’s approach is a practical, step-by-step guide to creating a unique distribution and marketing strategy for your film. During the workshop, you will learn how to set goals for your release, the essentials of audience engagement, how to release your films digitally and timing factors in a release. In addition, you are encouraged to consider how your work fits into your entire career so that you can keep your audiences with you in the future.
13:00-15:00 | Compagnietheater – Kleine Zaal
Round table meetings and one-on-one meetings with renowned professionals.
15:30-17:00 | Compagnietheater – Grote Zaal and Foyer
Vimeo's mission is to provide an online user platform for filmmakers to create, share and sell amazing videos directly to viewers worldwide. It offers numerous practical options for filmmakers and their films. But what are the best options for your film, and what are the conditions and requirements associated with these opportunities? Peter Gerard is director of VOD with Vimeo, but he is also a filmmaker. During this session he talks about how to optimize Vimeo's potential for documentary filmmakers.
15:30-17:00 | Compagnietheater – Kleine Zaal
17:00-18:00 | Compagnietheater - Café
18:00-19:30 | Café De Jaren