"Real Film. Real Emotions," the IDFA festival campaign of 2020, is nominated for the Webby Awards, the so-called Oscars of the internet. The campaign film is competing in the Best Trailer category.
For the campaign made by creative agency We Are Pi, human teardrops are microscopically magnified and photographed: a direct yet poetic reference to the emotions triggered by watching a film.
The campaign has a shot at wining both a jury and audience award. The presentation of the Webby Awards will take place on May 18.