Template of an infopage
The tile on the navigationpage leads to an infopage, the content must not be further then 2, max 3 clicks away. With every extra click you loose visitors. The introduction should be no more than 50 words long and explain what visitors can expect on this page. Write in an engaging way and mention the USP's (unique selling points) if possible.
Who
Who is the text about?
Here comes a paragraph that contains a maximum of xxx words.
What
What is the subject?
Where
Where does it taking place? (Locations, context)
When
When did it happen? (Time, dates, sequence)
Why
Why does it happen? (Causes, motivations, reasons)
How
How does it happen? (Process, method)