• Morgan Spurlock
  • United States
  • 2012
  • 80 min
  • Masters
After investigating the influence of the fast food industry by eating McDonald's for a month in the Oscar-nominated Super Size Me (2004) and offering a critique of marketing, advertising and product placement in The Greatest Movie Ever Sold (2011), Morgan Spurlock is back to discover the meaning of masculinity in the 21st century. From America's greatest beardsman, to Morgan Spurlock's own mustache, executive producers Will Arnett, Jason Bateman and Ben Silverman bring us a hilarious look at male identity. Just how hairy, metrosexual or "as vain as a woman" can a guy be these days? On the basis of chapters that include "The Moustache," "The Beard," "The Products" and "The Body," Spurlock scours the country for expressions of new and old ways of dealing with hair and body. On the way, we meet Hollywood celebrities, old-fashioned barbers, Italian toupee makers, cage fighters and participants in a beard competition. The leitmotif in Spurlock's fast-paced and witty quest is a conversation between actors Arnett and Bateman as they spend a day at a spa. Upon arrival, they wonder what defines your masculinity, if you don't want to look like you crawled out from under a rock. In Arnett's opinion, "Today, being a man is being confident with who you are but also not afraid to take care of yourself."


  • 80 min
  • color
  • video
  • Spoken languages: English
Morgan Spurlock
Jeremy Chilnick for Warrior Poets
Executive producer
Ben Silverman for Electus, Jason Bateman for Electus, Drew Buckley for Electus, Will Arnett for Electus, Laura Caraccioli for Electus
Michael Rushton
Bryan Donnell, Nick Higgins

IDFA history

Share this film

Print this page

IDFA history

This website uses cookies.

By using cookies we can measure how our site is used, how it can be further improved and to personalize the content of online advertisements.

 here everything about our cookie policy. If you choose to decline, we only place functional and analytical cookies