SXSW to host IDFA DocLab showcase for twelfth consecutive year

    For the twelfth year in a row, SXSW has invited IDFA DocLab to guest curate a session for the SXSW Experiential Storytelling track. The showcase, titled IDFA DocLab: Algorithmic Intimacy, will take place March 9 from 9:30 am - 10:30 am in Ballroom F of the Austin Convention Centre.

    Wake up, smell your data, and rank your fellow audience members in an unforgettable social sorting experiment live on stage at the twelfth annual IDFA DocLab Showcase at South by Southwest (SXSW). In the upcoming edition of the longstanding showcase, the DocLab team invites audiences to not just play with personal data, but to become the algorithm.

    As intelligent machines invade our daily lives, DocLab presents two artworks that offer playful interpretations of how our personal data is captured and manipulated. Frederik Duerinck (Scentronix), artist behind the award-winning multi-sensory installation Famous Deaths, is back with a disruptive enterprise: the intelligent system Algorithmic Perfumery, which uses visitors’ input to generate personalized scents, altering the future of perfumery in the process. Steye Hallema (The Smartphone Orchestra) will also showcase The Social Sorting Experiment, an interactive and performative social experiment that exposes how you compare, and unknowingly rank, those around you. Bring your smartphone to participate! In a short introduction, DocLab coordinator Wotienke Vermeer will present the IDFA DocLab Immersive Network Research & Development Program, launched late 2018 in collaboration with MIT (Open Documentary Lab).

    About the annual IDFA DocLab Showcase at SXSW

    After seeing the first live cinema performances of interactive documentaries at IDFA DocLab in 2008, SXSW invited IDFA to curate and present an annual showcase in Austin. Through presenting works that challenge our notions of what art can be—and what the Internet should be—IDFA DocLab is honored to continue bringing new works and artists to one of the industry's most exciting gatherings of interactive tech, film, and music.

    Over the past twelve years, the DocLab team has showcased the creative potential of web documentaries, Virtual Reality, and interactive experiments via panels, presentations, and live performances. Previous editions included a presentation by Ze Frank (A Show), an interactive cinema screening by Alexandre Brachet (Gaza Sderot and Thanatorama), a collective blindfolded sensory experiment by Anagram (Door into the Dark), dancing with Klasien van de Zandschulp (DuoDisco), and Brent Hoff and Alexander Reben’s balloons filled with emotions thanks to audience members’ brainwaves (Emotional Arcade). DocLab also presented a sneak preview performance of Vincent Morisset’s modern classic Bla Bla as well as recent viral hit Die With Me by Dries Depoorter.

    This year, IDFA DocLab: Algorithmic Intimacy, will take place March 9 from 9:30 am - 10:30 am in Ballroom F of the Austin Convention Centre.