Pointer Pointer

  • Jonathan Puckey, Luna Maurer, Roel Wouters
  • Netherlands
  • 2012
  • Interactive
  • International Premiere
  • IDFA DocLab Competition for Digital Storytelling, DocLab Program
Last June, a new online time waster took its place beside cute kitty pictures and Facebook's endless stream of messages: Pointer Pointer. In the first four days of its existence, the site was already visited over a milion times. And no wonder: the concept is as simple as it is effective. Place your cursor anywhere on the screen, hold it still for a few seconds (the lag in load time was purposefully created), and a picture appears in which someone points exactly at the white arrow on your screen. When you move your mouse a new image is loaded, and once again someone is pointing to the cursor in its new location. The pictures seem to have been downloaded at random: lots of partying students, a few artistic poses and some truly surprising pointing stances. But the simple concept, created by Amsterdam-based experimental interactive design studio Moniker, is built on an astute observation regarding the modern-day web: the cursor is disappearing, made obsolete by the touchscreens on our smart phones and tablets. Pointing is passé - these days, it's all about swiping. With Pointer Pointer, the Internet is pointing back at us - while it still can.

Credits

  • color
  • cross-platform
Director
Jonathan Puckey, Luna Maurer, Roel Wouters
Production
Roel Wouters for Moniker, Jonathan Puckey for Moniker, Luna Maurer for Moniker
World Sales
Moniker
Screening copy
Moniker

IDFA history

2012
International Premiere
IDFA DocLab Competition for Digital Storytelling
DocLab Program

Share this film

Print this page

IDFA history

This website uses cookies.

By using cookies we can measure how our site is used, how it can be further improved and to personalize the content of online advertisements.

Read
 here everything about our cookie policy. If you choose to decline, we only place functional and analytical cookies