Pointer Pointer

    • Jonathan Puckey, Luna Maurer, Roel Wouters
    • Netherlands, The
    • 2012
    • Interactive
    • International Premiere
    • IDFA DocLab Competition for Digital Storytelling
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    Last June, a new online time waster took its place beside cute kitty pictures and Facebook's endless stream of messages: Pointer Pointer. In the first four days of its existence, the site was already visited over a milion times. And no wonder: the concept is as simple as it is effective. Place your cursor anywhere on the screen, hold it still for a few seconds (the lag in load time was purposefully created), and a picture appears in which someone points exactly at the white arrow on your screen. When you move your mouse a new image is loaded, and once again someone is pointing to the cursor in its new location. The pictures seem to have been downloaded at random: lots of partying students, a few artistic poses and some truly surprising pointing stances. But the simple concept, created by Amsterdam-based experimental interactive design studio Moniker, is built on an astute observation regarding the modern-day web: the cursor is disappearing, made obsolete by the touchscreens on our smart phones and tablets. Pointing is passé - these days, it's all about swiping. With Pointer Pointer, the Internet is pointing back at us - while it still can.

    Credits

    • color
    • cross-platform
    Director
    Jonathan Puckey, Luna Maurer, Roel Wouters
    Production
    Roel Wouters for Moniker, Jonathan Puckey for Moniker, Luna Maurer for Moniker
    World Sales
    Moniker
    Screening copy
    Moniker

    IDFA history

    2012
    International Premiere
    IDFA DocLab Competition for Digital Storytelling

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    IDFA history