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Tendar
IDFA 2018

Tendar

Samantha Gorman, Danny Cannizzaro
United States
2018
International Premiere
Festival history

Our smart phone use can be so obsessive these days that it overshadows our real life. With our heads in the digital world, we lose the ability to make social contact. TendAR lets us take a new look at our relationship with technology and the people around us.

The star of this experimental augmented reality game is Guppy, a fish that we can entice out of its fishbowl to swim around the world in AR. It sets out in search of food, in the form of the emotions it can read on people’s faces. Guppy learns about and analyzes the world by consuming players’ facial expressions and scanning physical objects in the environment.

For Guppy to evolve, players must learn to concoct a balanced diet of varied emotions. This process goes further than the Tamagotchi of the 1990s, which we kept alive by giving it attention. TendAR is all about interaction with both the device and the human environment. To succeed in this game, you need to be able to cooperate and to read people’s expressions.

Credits
Delivery Contact
    Tanya Leal Soto for Tender Claws
    Tanya Leal Soto for Tender Claws
Production
    Tanya Leal Soto for Tender Claws
    Tanya Leal Soto for Tender Claws
Co-production
    Tender Claws
    Tender Claws
Key collaborator
    Piehole
    Piehole
Sound
    scntfc x
    scntfc x
Screening copy
    Tender Claws
    Tender Claws
Created by
    Tender Claws
    Tender Claws
Narration
    Skip Pipo,
    Alexandra Panzer
    Skip Pipo,
    Alexandra Panzer

Images

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